Okay, maybe building an Apple product isn't the most cost-effective way to promote a singer. Then again, Yaël Naïm might politely disagree. The Israeli singer is the latest to sing sweet for the company's newest product. Her buzz has scaled up 550% in the past week.
Those searching for "yael naim wikipedia" will learn that the Paris native's song has made iTune's Top 100 downloaded songs. The tune itself, "New Soul," has hit the top 50,000 in Buzz terms, and more people are still seeking out what that "macbook air commercial song" (+117%) is.
More at the source: http://buzz.yahoo.com/buzzlog/88872/singing-the-praises-of-apple-ads