XM joins bookdrive to benefit underprivileged children
XM Satellite Radio has joined Jumpstart’s “Read for the Record” initiative, and as part of their contribution, has launched a challenge to DC residents to deliver the children's book The Story of Ferdinand to the 4,000 area preschoolers that need it.
XM has donated 2,000 books to meet this challenge, and is encouraging local residents and businesses, along with XM employees and subscribers, to help contribute to the effort and donate copies of the book.
You can visit a special section of XM's website to make a donation towards the purchase of a book to be delivered to children locally.
XM has also enlisted on-air talent, including Dr. Maya Angelou, Danica Patrick and Bob Edwards to read the campaign book, The Story of Ferdinand. Mandy Moore also read the book when she was at XM recently (pictured above). You can hear a reading the official campaign book here.
In addition, XM is working with Jumpstart for its "Read for the Record" campaign, which will take place nationwide on September 20th when hundreds of thousands of children and adults will all read the same book on the same day. The D.C. event will take place at the Smithsonian's Discovery Theater and feature an appearance from U.S. Rep. Elijah Cummings (D-Md.), among others.
"Read for the Record" is a national compaign to raise awareness of early literacy and the importance of reading to children of all ages.
Joe Madison, on-air host of XM's The Power (ch 169), will read The Story of Ferdinand to children in attendance.
The effort is coordinated by Jumpstart and XM Empowers (XM's corporate giving and community outreach program).
For more programming dedicated to early education, check out some of the broadcast highlights after the jump...
Thursday, September 13 at 4 p.m. ET on Take Five (ch 155) -- Rob Zeaske, senior vice president of external relations for Jumpstart, and Mark Nieker, president of the Pearson Foundation, will join XM host and New York Times correspondent Lisa Belkin for a discussion on volunteerism on "Life's Work."
Saturday, September 15 at 4 p.m. ET on Take Five (ch 155) -- Kim Davenport, senior vice president of education for Jumpstart, and Brenna Hagen, Corps member for Jumpstart, will discuss The Story of Ferdinand on "Fiction Nation," the weekly show hosted by Kim Alexander.
Sunday, September 16 at 8 p.m. ET on XMKiDS (ch 116) -- Mandy Moore can be heard reading The Story of Ferdinand on "Talespinners," the children's show that features celebrities narrating their favorite classic tales.
Monday, September 17 at 4 p.m. ET on Take Five (ch 155) -- XM on-air host and journalist Judith Warner will talk to Dr. Susan Neuman, Jumpstart board member and professor at the University of Michigan School of Education, about the early education gap on "The Judith Warner Show."
I love you Mandy so much!
Not the best pic of her... oh well...