TV’s Epic Battle for Holiday Movies



The biggest thing about Christmas movies in general is that people make fun of them — and yet people love them. It’s because they’re predictable: You know that someone’s going to fall in love. You know it’s just going to be happy and warm. And people run to that, especially at the holidays.” 

Candace Cameron Bure was the undisputed queen of Hallmark Channel
She split with Hallmark to join rival upstart cable network GAC (now Great American Family)
Bure was making around $1 million a year for her Hallmark deal, GAC was able to nearly double that.

Made-for-TV holiday movies for actors, are a way to make relatively fast money.
A female lead actor can make up to $300,000 per movie that takes three weeks to film.
A male lead can make close to $200,000. 


Netflix was the only place able to pay bigger leading stars, often shelling out paychecks of more than $1 million per film.

The business of Christmas movies can lead to other sources of income.
Comic-Con and fan conventions, the actors can earn money by signing autographs and taking photos with fans. 
Fans can take part in a professional photo opps with stars or buy an autograph for $80.
Each actor is paid a guaranteed rate to attend for the weekend, from $10,000 to $75,000.

RomaDrama, launched in 2021, is an exclusive fan experience that features actors of Christmas movies,
It gives fans the opportunity to pay $400 for a five-minute sit-down chat with their favorite stars.
Fans have the chance to speak with award-winning authors and screenwriters with experience in the rom-com.



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