“Hailey could choose any brand for her skin-care line. We have only the brand name ‘RHODE’ that we’ve built. That’s why we didn’t sell her our brand when she asked four years ago, and why we ask her now to change her skin-care line’s brand.” https://t.co/vxMnG0hQFi— BuzzFeed (@BuzzFeed) June 22, 2022
Hailey Bieber is being sued by the founders of their 9-year-old fashion company RHODE, saying her brand is causing confusion with customers and hurting their brand.
They say Hailey told them her brand Rhode would be a lifestyle brand, but that she isn't sticking to her word by launching a skin care line and telling fans on Instagram that she'd like to launch clothing someday.
"Unfortunately, that Hailey is currently focusing on skin care while we focus on fashion has not been preventing brand confusion, and it won't in the future," said Vickers and Khatau. "We're both part of a larger beauty market in which fashion and cosmetics closely overlap and often collaborate."
"Hailey has stated that she wants to pursue a clothing line, and she even applied for 'rhode' as a trademark for clothing," they added. "We welcome competition – we just don't want competitors using our name."
The co-founders said Hailey attempted to buy the rights to the name from them four years ago, but they declined.
Rhode is Hailey's middle name.