El actor @TenochHuerta, junto con otro grupo de actores, escritores y miembros de la industria audiovisual formaron en mayo de este año la iniciativa @poderprieto_mx para visibilizar el racismo y la discriminación desde los escenarios— EL PAÍS México (@elpaismexico) December 1, 2021
Por @atomicdarinka https://t.co/c9DkNIbWEr
Translated from Spanish
If you were to watch any Mexican TV show or film or see any ad on the streets, you’d be led to think that the population is comprised of fair skinned or white people, the reality is that over 70% of the population self identifies with a Moreno skin tone (moreno: Spanish for any varying shade of brown skin).
Roles in all Mexican media, including behind the scenes ones such as screenwriters and directors, are vastly taken by fairer individuals, relegating their Moreno counterparts to background or minor roles. While population has taken notice of this, people in power positions have tried to skirt around criticism by asking in castings for “international Latin” profiles, code for white/fair.
A group of brown actors, models and screenwriters, including recently marvel-recruited, Tenoch huerta, have formed a movement called “poder prieto” (prieto being a discriminatory term for a Moreno), intending to fight back racism and stigmatization of their skin tone when it comes to accessing roles and jobs in the industry.
They acknowledge that it’s not that media companies are big villains, but that Mexican society is a product of over 500 years of history, that excluded certain skin tones from sectors of society, as such, stereotypes of poverty, delinquency and violence go hand in hand the darker the phenotype, also noticing that the “international Latin” has expanded a little bit to include the lightest shades of Moreno skin tones.
Historically, Mexico has had a complex relation with skin tones, because of the Spanish colonization, being deeply tied to the role in society and aspirations and achievements the individual could attain.