Bloody-Disgusting talked to filmmakers Matt Bettinelli-Olpin & Tyler Gillett:
Bettinelli-Olpin says, "This was a hard trailer for [marketing] to put together, and I think one of the things we’re happy with is that anything that you might think is a spoiler in this, there’s a good chance you’re wrong. There are misdirects within the movie. There are misdirects within the trailer. For us, that’s just the fun of the whole thing to make this a big whodunnit. Spoilers suck, but the fun as fans is to talk about who might be the killer. Then to go through it forensically to try and find out and see if you can win the game, basically.”
After watching the trailer, many fans have voiced their theories on Twitter. The marketing team for Scream even created a Facebook group called "Woodsboro Horror Film Club."
Gillett adds, "Part of what we love about the Scream movies, and what we love about the Scream fandom is just how deep people watch these movies. We think some of the fun of this experience is this forensic watching of things and trying to figure out who the killer is. It’s all a part of what’s so unique and so special about this franchise to us. As deep, deep fans of the original four, we took pains to populate the world of this movie, and certainly the materials with as many fun nods and Easter eggs and misdirects as possible.”
SOURCE: YOUTUBE | BLOODY DISGUSTING
Do you avoid trailers/marketing to not be spoiled before watching a movie?