30 emerging designers will compete in Shein's "Be Bold, Be You" competition. The final five will be flown to Los Angeles to be mentored by the judges. The winner gets $100K and will have their designs showcased in Shein's Fall/Winter 2021 virtual fashion show.
The five judges are Project Runway winner Christian Siriano, famous Kardashian Khloe Kardashian, stylist and ANTM/Legendary judge Law Roach, former J. Crew president and creative director Jenna Lyons (probably better known for the 2011 "controversy" of painting her 5 year old son's toes with pink nail polish), and InStyle style director Laurel Pantin.
This is a four episode reality competition that beings airing on the Sunday, August 22, on the Shein app. The finale will air on Sunday, September 12.
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