The album launches with the fifth-largest week of 2021 by equivalent album units earned. The year’s biggest week belongs to Olivia Rodrigo’s SOUR with 295,000 units back in June.
The album was available in a great number of physical album formats. They include eight different colored vinyl LPs (including retail-exclusives for Amazon, independent record stores, Target, Urban Outfitters and Walmart), 10 CD variants (including a signed CD for indie stores, a version with alternative packaging hand-painted by Eilish, three premium boxed sets and a Target-exclusive edition packaged with a poster) and even multiple cassette tape variants (including a deluxe boxed set).
Vinyl sales of 73,000 were so large, the album would have been No. 1 on the Billboard 200 this week from just vinyl sales alone.
The album effortlessly knocks The Kid LAROI’s F*ck Love from No. 1 to No. 2 and Olivia Rodrigo’s SOUR from No. 2 to No. 3 on the chart this week.