Delta Variant Disrupts Moviegoing Comfort Levels as Studios Worry https://t.co/ZJZX6TZg5Q— The Hollywood Reporter (@THR) August 4, 2021
A new movie-going survey from The Hollywood Reporter and The National Research Group should have studios worried.
Comfort level in movie-going has plummeted 11-points the past three weeks, from 81% to 70%, all due to the delta variant. This is the sharpest decline the survey has seen since the pandemic started.
Mothers have especially seen their comfort levels drop, going from 75% to 59%. Males under 25 recorded the highest levels at 78%, but even they dropped 10%.
The effects have already been seen as Paramount has pulled family-friendly Clifford the Big Red Dog from its September 13 release. Its unknown whether any other films will be pulled or rescheduled, but Sony's recent Venom 2 trailer did not mention its September 24 release date, only stating the film is coming "this fall."
While comfort levels have dropped, its still well above 40% recorded back in the winter.