The sandwich chain just can’t catch a break...
In order to promote Subway’s Eat Fresh Refresh program featuring “new and improved ingredients,” spruced-up stores, and some new additions to its sandwich menu and the Turkey Cali Fresh sandwiches, the chain had announced that they would give away a million 6-inch Turkey Cali Fresh sandwiches nationwide. The giveaway occurred last week on July 13th from 10am to 12pm to the first 50 customers.
The problem? Not many people showed up or wanted them free sandwiches according to franchisees. Can you believe?
According to a source, who operates several Subway locations and communicates with fellow franchisees regularly, the average number of free sandwiches given away was about 20 per location.
“There were a few stores that did have 50 giveaways, but quite frankly, most stores managed 10 to 20,” said the source. “That’s what I’ve heard from at least 100 franchisees.”
Perhaps Subway wants to reach out to Chipotle with help on how to turn things around?
In other related news, Subway recently launched a website to prove their tuna is real. I guess.
Sources: 1 | 2 | 3