I’ll be your favorite worst mistake. (stewie_e) wrote in ohnotheydidnt,
I’ll be your favorite worst mistake.
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Kraft Collaborates With Van Leeuwen For Mac N Cheese Ice Cream



Just in time for National Mac & Cheese Day...

On Tuesday, Kraft Macaroni & Cheese announced a partnership with Brooklyn-based ice cream parlor Van Leeuwen to release a limited-edition pint of mac & cheese-flavored ice cream.

“We know that there is nothing more refreshing on a hot summer day than ice cream. That is why we wanted to combine two of the most iconic comfort foods to create an ice cream with the unforgettable flavor of Kraft Macaroni & Cheese we all grew up with,” Emily Violett, Sr. Associate Brand Manager for Kraft said in a release. “As big fans of Van Leeuwen, we knew they'd be the perfect partner to create this ice cream with us.”

You can try and score a pint on July 14 at 11am on the company's website (one pint will cost you $12). The limited-edition flavor will also be available at all Van Leeuwen stores across the country (NYC, LA & Houston) on the same date. If you’re in New York City, you can try the ice cream for free on July 14 while supplies last at an ice cream truck stationed in Union Square from 11AM to 6PM.

ONTD, would you try it?



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Tags: food / food industry, who asked for this
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