milotic2 (milotic2) wrote in ohnotheydidnt,
milotic2
milotic2
ohnotheydidnt

Nike celebrates its Greek namesake with misspelled special edition



Nike is celebrating the Greek goddess of victory by releasing a special pair Nike Air Force 1. The sneakers are white with metallic accents and many details alluding to victory and the goddess, like wings, olive branches and her name in Greek lettering, however many Greek users on social media have pointed out that Greek letters ΠΙΚΣ are wrong. It says "PIKS" instead of NIKE. Raising remarks of Anglo centrism while using a foreign language to spell a foreign word and while probably the point is to appeal to Anglophones, the name is still supposed to be Greek, it being akin to having a tattoo in a foreign language worded all wrong.









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Tags: fail, fashion, flop, viral
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