Nike is celebrating the Greek goddess of victory by releasing a special pair Nike Air Force 1. The sneakers are white with metallic accents and many details alluding to victory and the goddess, like wings, olive branches and her name in Greek lettering, however many Greek users on social media have pointed out that Greek letters ΠΙΚΣ are wrong. It says "PIKS" instead of NIKE. Raising remarks of Anglo centrism while using a foreign language to spell a foreign word and while probably the point is to appeal to Anglophones, the name is still supposed to be Greek, it being akin to having a tattoo in a foreign language worded all wrong.
Okay y'all this is ridiculous.— Sam Williams (@sosonkyrie) June 8, 2021
The #Greek language is alive and well - it's not an aesthetic you can manipulate as a font @Nike!
Now, Nike Air is "Peeks Air" because its creators are so Anglo-centric they don't think to ask an actual Greek speaker.https://t.co/XJm4dmiAJ8 https://t.co/uxgUc3Mywd
So @Nike are releasing these Air Force 1 Lows “Goddess of Victory”— Baklava Badman 🏝📿🇬🇷🇨🇴🇵🇸 (@DIAS) June 8, 2021
Nike is the Greek goddess of victory and who the brand is named after
Only thing is, they wrote ΠΙΚΣ which literally reads as “PIKS”
Nike didn’t want the rules of the Greek language inconveniencing the design😀 pic.twitter.com/J2xkl51l4r
Um, so the new Nike Air Force 1 Low "Goddess of Victory" has the shoe logo reading... PIKS? Not "Nike"? That's kind of hilarious. https://t.co/LI33vrJ6qZ— Anastasia Tsioulcas (@anastasiat) June 8, 2021
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