Kendall Jenner is once again facing accusations of cultural appropriation over her tequila brand after releasing a new campaign to celebrate the launch of 818 Tequila.
Jenner shared photos of herself in Mexico in an agave field via Instagram, where she can be seen dressed in jeans, braids, and an oversized shirt with a cowboy hat behind her back as she rides a horse. ~Migrant chic!
A separate video shared to 818 Tequila’s official Instagram page sees Jenner driving a truck through the agave fields of Jalisco, Mexico, posing on a large pile of agave plants and walking among the plants.
[Here is that video #ad]
People are accusing Kendall of cultural appropriation and that she is being disrespectful to native workers by wearing the outfit as a costume for a photoshoot to promote her brand among other examples.
Jenner has already disabled the comments on Instagram.
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YOU'VE GOT TO BE KIDDING ME.....leave it to Kendall to be as tone deaf as possible, this is so offensive. Modeling that chic migrant worker look for her tequila brand, watch her cry and say she didn't know later on for the 100th time 🙄😠 pic.twitter.com/7n4VypvSVv— ARS (@ESNYstylessa) May 18, 2021
God somethings never change... 2017 vs 2021 it’s funny because remember Kendall cried after the backlash from the Pepsi commercial if there was no backlash she wouldn’t have cared this is just disgusting brown face, culture appropriation to a whole other level 🤯 pic.twitter.com/nTkxiVZroy— September G. (@yeseptemberg) May 19, 2021
Kendall Jenner deactivating the comments to not let people talk about the cultural appropriation pic.twitter.com/RBQdUvsZF6— Fer 🦋🚀 (@Tessascottx) May 17, 2021
Kendall Jenner coming out with her “own” tequila is ultimate modern day colonizer vibes.— Maritza E 🍓 (@maritzzzza_) May 18, 2021
I am literally begging latinx tequila drinkers to NOT buy the Kendall Jenner tequila. Please instead consider buying La Gritona. Melly Barajas Cardenas is one of the few female Master Tequila distillers, whose staff is mostly women!!!!! pic.twitter.com/e7BcRPzTeK— Litly🔥 (@lilytrejo16) May 19, 2021
Kendall Jenner trying her hardest to pass of as Mexican to sell her gentrified tequila... 😑😑😑 pic.twitter.com/qACcHBSbzu— Roy Rogers McFreely (@LouiseBaton) May 19, 2021
Before you come into this post and leave your “hot take” like in the last post, how about you educate yourself by reading this thread first. Gracias. 😘
WHY YOU SHOULDN’T BUY KENDALL JENNERS 818 TEQUILA? thread for my non mexican mutuals explaining 🇲🇽 pic.twitter.com/DX6xj0EfDm— rex is zayn’s bestie ! 🇲🇽🇵🇸 (@talkfastloueh) May 19, 2021
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