.@bts_bighit for #LouisVuitton. “I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture.” - @VirgilAbloh, Men’s Artistic Director. #BTS pic.twitter.com/1GM3aYef6U— Louis Vuitton (@LouisVuitton) April 23, 2021
BTS made a stylish statement at the Grammys last month when they turned up in custom Louis Vuitton suits – now it turns out they may have been making a not-so-subtle announcement as well.
The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. As part of the new partnership, the group will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances.
In a press release announcing BTS’ new role, the brand calls them “one of the most renowned and influential groups in the world,” adding that “BTS’ ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House.”
Sources; the Louis Vuitton tweet, Rolling Stone