Nike is suing the company that released Lil Nas X's "Satan Shoes" in an infringement lawsuit filed in federal court on Monday. https://t.co/gQT0Af81zY— NBC News (@NBCNews) March 30, 2021
Nike filed a federal trademark infringement lawsuit Monday against the company that released a controversial customized version of its sneakers in collaboration with the rapper Lil Nas X.
Nike filed the suit — Lil Nas X was not named as a defendant — after many people said they believed it was involved with the shoes, even though it released a statement over the weekend saying it had nothing to do with them.
The lawsuit argues that Nike must maintain control over its brand "by setting the record straight" about what products bear its distinctive "swoosh" logo.
"In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes based on the mistaken belief that Nike has authorized or approved this product," the lawsuit says.
Meanwhile Lil Nas X has made various quips regarding the lawsuit:
me after the nike lawsuit pic.twitter.com/XVLjHlSrru— nope 🏹 (@LilNasX) March 29, 2021
me and satan on the way to nike headquarters pic.twitter.com/3OaQV6pu83— nope 🏹 (@LilNasX) March 30, 2021