The fast food chain was accused of using misogyny as clickbait to announce its International Women's Day initiative. https://t.co/9AS38bIOSA— HuffPost Women (@HuffPostWomen) March 9, 2021
Burger King apologized for a tweet that said “women belong in the kitchen”. The tweet was meant to be a way to promote their new initiative to award culinary scholarships to women. The campaign was supposed to be in honor of International Women’s day. They doubled down for a long time, and refused to take the tweet down, but ended up deleting it after a day of bad PR.
We hear you. We got our initial tweet wrong and we’re sorry. Our aim was to draw attention to the fact that only 20% of professional chefs in UK kitchens are women and to help change that by awarding culinary scholarships. We will do better next time.— Burger King (@BurgerKingUK) March 8, 2021
The funniest thing about the Burger King "tweet" is that it clearly wasn't just a tweet. This was a whole international campaign that the UK timezone just got first. They can decide against tweeting it from the US account but they couldn't pull the New York Times ad fast enough🤷♂️ pic.twitter.com/i4EvOCdFDF— Thomas ‘TomSka’ Ridgewell (@thetomska) March 8, 2021