The Italian brand is reportedly asking for approximately $4.8 million USD in damages to the brand and Stefano Gabbana. https://t.co/yWr4tn1LR0— HYPEBEAST (@HYPEBEAST) March 4, 2021
- In 2019, (alleged) racists Dolce and Gabbana filed a lawsuit in Milan against Diet Prada and its creators for “serious and repeated defamatory conduct” related to its coverage of a 2018 marketing campaign called #DGLovesChina
- This sad marketing attempt came after Stefano Gabbana made racist comments on social media in which he insulted Chinese culture, insinuated that Chinese people eat dogs, and that the "superiority of the Chinese" is "stupid"... before remembering that China is on track to become the largest luxury goods market in the world (he later claimed that his account was hacked, like racists usually do)
- Diet Prada posted a statement today on Instagram, sharing that their defense is being handled by a pro-bono clinic at a reduced rate but have shared a GoFundMe for support
With so much anti-Asian hate spreading in the U.S., it feels wrong to continue to remain silent about a lawsuit that threatens our freedom of speech. We are a small company co-founded by a person of color, trying to speak out against racism in our own community.
The lawsuit argues that we should be held responsible for lost revenue and other harm to Dolce & Gabbana and its co-founder Stefano Gabbana after we criticized their 2018 advertising campaign on Weibo for its stereotypical and sexist depiction of a Chinese woman, and revealed anti-Asian remarks originating from Gabbana’s Instagram account.
Following the widespread negative response to its advertising campaign and the withdrawal of many Chinese models and guests from a planned fashion show in Shanghai, the event was canceled and Dolce & Gabbana issued a public video apology featuring its founders. Shortly thereafter, in early 2019, the brand filed an action for defamation demanding that we pay damages in the amount of €3 million for Dolce & Gabbana and €1 million for Stefano Gabbana.
The nonprofit Fashion Law Institute, based at Fordham Law School, is coordinating our defense through its pro bono clinic in collaboration with Italian law firm AMSL Avvocati, which has graciously agreed to represent us at a reduced rate. Having cultivated Diet Prada as a platform where we can denounce racism, amplify stories from the larger BIPOC community, and hold the fashion industry to a higher ethical standard, has been one of the most rewarding experiences thus far and our only hope is to protect that. ❤️, DP
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Friendly reminder that D&G have a long history of being racist, sexist and homophobic trash.