Jenner claims that she's has been working on the tequila secretly for the last four years and "after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously" that she can't wait to share her tequila with the world.
Shortly after making her announcement there was instant backlash and claims of culture appropriation online. Some were angry that Jenner is another non-Mexican person profiting off a Mexican product, when so many Mexicans rely on making and selling tequila to support their families.
Another celebrity, another tequila brand — and another instance of cultural appropriation. https://t.co/HejGMxvdH3— Gear Patrol (@gearpatrol) February 22, 2021
818 is the area code of Calabasas, California where Kendall grew up. The tequila will be selling at $59.99 per bottle and will be available later this year.
source: 1 + 2
ontd, what's your favorite tequila brand?