This officially licensed palette from Hot Topic is for purchase now and retails for $16.90 but is on sale for less. The entire palette is wrapped up in a case so it actually looks like a Blockbuster rental case. It includes 12 shades with colors that are inspired and named after the movie categories from the late Blockbuster stores.
What else can you not believe that they turned into makeup, ONTD? My personal fave is the Tapatio hot sauce lip gloss.