- Tribe Dynamics ranked celebrity brands by earned media value (EMV) in 2020;
- Celebrities are tying their brands to a cause:
“It has always been incredibly important for a brand to stand for something, to be about something bigger than just the products they put out. We’ve really seen that extend in a meaningful way into brand values.” (...) Rihanna’s Fenty Beauty‘s championing of diversity, Selena Gomez’s Rare Beauty’s commitment to mental health, Lady Gaga’s Haus Laboratories’ call for self expression and Jessica Alba’s Honest Beauty’s promise of clean ingredient formulations.
Full 10 brands list at source
ONTD - Wich celebrity, that does not have a beauty brand, would you like to launch one?