BREAKING | Less than two years after its launch, LVMH and Rihanna have agreed to close down her Paris-based fashion line Fenty. https://t.co/BRqbKQLLD1— The Business of Fashion (@BoF) February 10, 2021
Former singer Rihanna's clothing line did not work. She was getting scrutinized from fans that the high fashion line was too expensive and designs were a hybrid of Charlotte Russe/Fashion Nova at best. LVMH now plans to concentrate on Fenty Beauty and Fenty Skin – and get involved in her successful lingerie venture. This gives time for her to Rih-Flect and Rih-Lease the music.