milotic2 (milotic2) wrote in ohnotheydidnt,
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ohnotheydidnt

Virtual supermodels becoming a staple in fashion



Digital models like Miquela Sousa and Shudu Gram are becoming increasingly popular on social media and fashion. Netting its creator $ 10 million a year, especially in the pandemic, the interest of brands in virtual models has increased.

Miquela Sousa, along with real life supermodel Bella Hadid, was on Prada and Burberry campaigns, released a hit single and gained 3 million followers on Instagram. Miquela is not a real person, but the money she makes, is. The growing community of virtual models is currently leaving $ 300 billion in revenue to the fashion industry.



Shudu Gram, also a fictional model, is the creation of British photographer Cameron-James Wilson. South African Shudu was used for Rihanna’s beauty brand Fenty’s Ellese and Balmain campaigns. She walked in a Swarovski dress at the BAFTA Awards last year. While Blawko, another digital avatar, modeled Kanye West’s Yeezy brand shoes. She earned her creator $ 1000 for each social media post and collaborated with Porsche and Ikea. Posed for Japanese i-D magazine with real models to promote Kanebo Cosmetics products.

“There is currently a huge increase in the use of virtual models. The problems with traditional photography have really pushed brands to look for alternatives,” said Michael Musandu, co-founder of virtual modeling agency Lala land.

One factor contributing to their rise is that they are cheaper compared to the real ones. Easy to use and eliminates the need for makeup artists and stylists. Also, they are always available and can “travel” anywhere, anytime. They can wear virtually anything and don’t complain, since they don’t have mood changes us humans have. And since the pandemic, they’re safe to walk for fashion houses now that health and event restrictions are in place due to the corona virus.

Will these virtual models make a significant change in fashion or are they just a fad, ONTD?

Sources 1 2
Tags: bella / gigi hadid, computers and technology, covid-19, fashion, kanye west, models, rihanna
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