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Burger King unveils a 70s-style brand redesign



Goodbye to the blue in their logo! This is how Burger King's products will soon look ^

Their new look features a lot of mustard and burnt orange, to mimic the colours of the food they sell.

“We wanted to use design to close the gap between the negative perceptions people have of fast food and the positive reality of our food story by making the brand feel less synthetic, artificial, and cheap, and more real, crave-able, and tasty,” said Lisa Smith, executive creative director at Jones Knowles Ritchie, the agency used.

This is their first redesign in 20 years.

Source
Tags: food / food industry
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