potatoehead25 (potatoehead25) wrote in ohnotheydidnt,
potatoehead25
potatoehead25
ohnotheydidnt

This Year's Superbowl Halftime Show will be 24 minutes long




Pepsi will cut down some of it's ads and focus on a longer halftime show. Pepsi's Todd Kaplan says:

“we are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.”

Pepsi thinks the viewers will enjoy this longer Superbowl Halftime Show since there haven't been many live performances in the past 10 months or so and this 24 minutes show will feel more like a concert.

The Superbowl will happen February 7, 2021


ONTD, are you excited to see a The Weeknd 24 minutes performance?

Also, how do you think The Grammys is taking this? lol

Source: https://twitter.com/Variety/status/1347513809758511104
Tags: live performance, sports / athletes - football (nfl / cfl), the weeknd
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