Pepsi Will Cut Super Bowl Ads For Flagship Soda to Focus on Halftime Show https://t.co/6b8aNZzDNk— Variety (@Variety) January 8, 2021
Pepsi will cut down some of it's ads and focus on a longer halftime show. Pepsi's Todd Kaplan says:
“we are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.”
Pepsi thinks the viewers will enjoy this longer Superbowl Halftime Show since there haven't been many live performances in the past 10 months or so and this 24 minutes show will feel more like a concert.
The Superbowl will happen February 7, 2021
ONTD, are you excited to see a The Weeknd 24 minutes performance?
Also, how do you think The Grammys is taking this? lol