McDonald's is launching new sandwiches next month in an effort to win fast food's chicken war. https://t.co/ALMy025a2p— CNN (@CNN) January 4, 2021
On Monday, the company announced three versions of a new chicken sandwich, which will be available nationwide on February 24: The Crispy Chicken Sandwich, topped with pickles and served on a potato roll (OP's note; Will potato rolls/bread be the new thing?), the Spicy Chicken Sandwich, which adds a spicy pepper sauce, and the Deluxe Chicken Sandwich, which comes with lettuce, tomatoes and mayo.
Prior to the COVID-19 pandemic, the company was losing customers to fast casual chains and higher-end burger joints. Joe Erlinger, president of McDonald's USA suggests more chicken products are coming. Spicy Chicken McNuggets launched in the fall, McDonald's first new McNugget flavor in the U.S. since the item was introduced to the US menu in 1983.
Sources; the CNN tweet, CNN Busniess