Dakota Johnson just became the new investor and co-creative director of "Maude".
Founded in 2018 by Éva Goicochea, "Maude" is a sexual wellness brand that's gained a cult following for its sleek, sculpture-like toys, organic condoms and personal lubricants, and powerful, pleasure-positive messaging. Quality, simplicity and inclusivity are the brand's motto.
The former inner goddess talking actress who put Ellen DeGeneres in her place says: "I believe that sexual wellness is a fundamental human right. Consensual sex and intimate pleasure is self-care for all bodies. Every human should have access to quality sexual products regardless of their gender, adult age, or sexuality. To me, taking care of your body in a sexual way should be the same as taking care of your body in terms of nutrients, skincare, exercise, etc. Sex is important and special, and should be treated as such."
You won't find gags, floggers, whips, butt plugs or genital clamps !
Source: Vogue US