To the annoyance of the wider world and ONTD, "influencers" are entering the mainstream as celebrities. Influencers are able to rake in millions of dollars by posting "sponsored content," or paid advertisements.
But there is a new trend online in the social media world: nano-influencers.
Nano-influencers are people who have fewer than 10,000 followers, but the followers they do have are very devoted to them. By contrast, micro-influencers have 10,000-100,000 followers, macro influencers have 250,000 to 1 million followers, and mega-influencers have 1,000,000+.
The power of major influencers may wane as many smaller nano-influencers break up their power.
Do you follow any influencers?
Celebrities are boring today, share your influencer wank.