kobewife1 (kobewife1) wrote in ohnotheydidnt,

Coke is discontinuing Tab, its first ever diet drink after 57 years

- On Friday Coke announced it will be retiring its first ever diet drink after 57 years

- The drink was first marketed toward women when it hit the market in 1963

- Due to "the exercise and dieting craze hit the mainstream" it was a big hit in the 70s and 80s "and it maintained a cult following for decades. An energy drink under the Tab logo was launched in 2006."

- Kerri Kopp, the group director for Diet Coke at Coca-Cola North America, said in a news release: “We’re forever grateful to Tab for paving the way for the diets and lights category, and to the legion of Tab lovers who have embraced the brand for nearly six decades. If not for Tab, we wouldn’t have Diet Coke or Coke Zero Sugar. Tab did its job.”

- Other drinks Coke is discontinuing: Coca-Cola Life, Diet Coke Feisty Cherry, Odwalla (announced in July), Zico Coconut Water, Kuat (Brazil) and Vegitabeta (Japan).

Did anyone in your family drink Tab? I was told it was my grandmother's favorite drink in the 80s
source 1/2/3
Tags: food / food industry

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My senior year of high school (06-07), I LIVED OFF of TAB Energy. It was amazing, miss it to this day.
YOO same. that shit was literal crack to me my senior year too. what was it about '06-'07??
FOR REAL THOUGH. It feels like we were prepping for the end of days/fun pop culture (IMO). Right before Britney slipped.
SAME, that lil pink energy drink get me through AP exams lmao
Not a Tab drinker, but that's a bummer for those who are. I am still having a ton of trouble finding Diet Dr Pepper and it suuuuuucks.
dr pepper apparantly is suffering from covid. i know cokca cola stopped a lot of production because of an aluminum shortage. i lost fresca because of it :(
can't find barqs either
we’re not getting Dr peppers in my country since mid july because of the shortage and my brother and i, we’re SUFFERING :(((
So no Diet Cherry Coke or is Feisty Cherry something different?

I never realized Tab was a cola, I pictured it more as a clear beverage a la Sprite for some reason.

I think Diet Coke is my biggest vice, I don't even drink it often but I probably should just give it up completely because half the time it gives me a stomachache anyway.
Feisty Cherry is different... like a Diet Cherry Coke that burns a little.
I think they got rid of the regular cherry diet coke a while ago, and then feisty cherry was the replacement, but it has chilli in it for some reason.
yep. there's still cherry coke zero though, and now cherry vanilla coke zero which is pretty tasty
This is the first time i've ever heard of this drink. Guess it was only sold in the US?
We had it in Australia but I haven’t seen it for years - I think it got discontinued here when Diet Coke and Diet Pepsi blew up.
Same, I'm guessing it was only available in a few countries outside of the US.
I've lived in the States for 15 years and I don't think I've ever seen a Tab. I didn't even realise it was still a thing until the news that it was being discontinued. I was telling my mum it's like when some celebrity you haven't heard about in ages dies and then you remember they used to be a thing. lol. Anyway, RIP, Tab. Truthfully, I hardly knew ya!
If Coca-Cola ever discontinues Coke Vanilla (which is already impossible to find nowadays) I will riot.
I haven’t seen it in stores in ages
Yeah, those magic soda machines at fast food places (and some grocery stores) are becoming the only way to get certain flavors now.
Vanilla sprite is pretty great on a hot day
Very true. Before Covid, I would try different flavors of Sprite, Hi-C, Fanta and Minute Maid Lemonade and favorite is Grape and Raspberry Sprite. Now I just stick to those two flavors since most restaurants machines don't work and the apps don't allow you to pick those types of flavors. Now when I go to Wendy's I always get Grape Sprite.
Weird it’s everywhere here. We have Vanilla Coke, orange vanilla, and cherry vanilla
still my fave, still pretty easy to locate here. thankfully.


October 17 2020, 18:35:49 UTC 3 months ago Edited:  October 17 2020, 18:37:22 UTC

I was watching the news earlier this morning when they talked about this and holy shit, the ads were so gross. Telling women they can have an hourglass shape as long as they drink diet soda.

It amazes me how men can just walk around and be fat slobs and that's acceptable.

eta: omfg, that commercial. What woman would react like that to her man ogling another woman??
I'd never even heard of this, but idt its been stocked in the UK for years.
ive literally never heard of this in my entire life
Also the mention of Zico reminded me of this coconut water & espresso Arizona used to make, Cocozona? It weirdly tasted like chocolate milk and it came in this nice aluminum bottle that stayed cold.
My father drank Tab religiously in the 70s. At some point it got harder to get around here till it finally stopped being carried locally around the time Diet Coke emerged. He'd periodically mention it and how he missed it after that. If he was still here he'd be mad about it 😆
I thought for a minute it said they were discontinuing Cherry Zero and I thought I would die. It's my go-to soda pop, though it's been impossible to get since April. (They are finally now getting Coke Zero and Cherry Coke back in stores after months of just having Coke and Diet Coke, so maybe it'll be back soon??)

Diet Coke Feisty Cherry was disgusting IMO. I didn't realize it was "feisty cherry," thought it was just Diet Coke Cherry when I bought it, what an unwelcome surprise when I took that first sip. Like drinking Cherry Coke laced with black pepper.
i couldn't find coke zero cherry aka the nectar of the gods for months, finally found some glory glory hallelujah, only bought 5 cases at the time stupidly thinking it was back for good, and now i'm out of those cases and it's gone from stores again. such a struggle my life is rn.
Oh no!! I hope you can find some again. It's so dang good. I'm going to ration it like crazy if I ever find it lol.
I've never seen Tab in the wild. I just always think of that scene from Back to the Future.
Never had it but man I love me some coke. Rip
I've never seen Tab in stores, I only know about it from that one joke from The Simpsons.
For me it was seeing it in all the 90's sitcoms. Friends in particular. I've never seen it in stores. I didn't even really think it was a real product. I thought it was like "Let's potato chips" that you see in every TV show.
Does the ONTD 'Who?' rule also apply to soft drinks?

I’ll allow it.
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