kobewife1 (kobewife1) wrote in ohnotheydidnt,

Coke is discontinuing Tab, its first ever diet drink after 57 years

- On Friday Coke announced it will be retiring its first ever diet drink after 57 years

- The drink was first marketed toward women when it hit the market in 1963

- Due to "the exercise and dieting craze hit the mainstream" it was a big hit in the 70s and 80s "and it maintained a cult following for decades. An energy drink under the Tab logo was launched in 2006."

- Kerri Kopp, the group director for Diet Coke at Coca-Cola North America, said in a news release: “We’re forever grateful to Tab for paving the way for the diets and lights category, and to the legion of Tab lovers who have embraced the brand for nearly six decades. If not for Tab, we wouldn’t have Diet Coke or Coke Zero Sugar. Tab did its job.”

- Other drinks Coke is discontinuing: Coca-Cola Life, Diet Coke Feisty Cherry, Odwalla (announced in July), Zico Coconut Water, Kuat (Brazil) and Vegitabeta (Japan).

Did anyone in your family drink Tab? I was told it was my grandmother's favorite drink in the 80s
source 1/2/3
Tags: food / food industry

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I have never had Tab before. I never liked diet soda though.
Diet sodas taste like cigarettes.
Oh no, my aunt is going to have to stock up, she LOVES Tab. LOOOOOOVES it
Tab and Slimfast were go-to teacher drinks
I've never heard of this?? lmao
I thought they disconnected Tab ages ago. I had one teacher in High School that talked about it all of the time. It was probably why he was on the thinner side.
Where was Tab even sold in the US? I've never seen it in California.
Nothing of value was lost. Tab tastes like licking the contacts of a 9V battery.
lol kuat. they tried to come for guaraná for so many years
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