Coke is discontinuing Tab, its first ever diet drink after 57 years: ohnotheydidnt

Coke is discontinuing Tab, its first ever diet drink after 57 years

Pour one out for Tab. https://t.co/h1K6mTNUE6
— Nerdist (@nerdist) October 17, 2020

- On Friday Coke announced it will be retiring its first ever diet drink after 57 years

- The drink was first marketed toward women when it hit the market in 1963

- Due to "the exercise and dieting craze hit the mainstream" it was a big hit in the 70s and 80s "and it maintained a cult following for decades. An energy drink under the Tab logo was launched in 2006."

- Kerri Kopp, the group director for Diet Coke at Coca-Cola North America, said in a news release: “We’re forever grateful to Tab for paving the way for the diets and lights category, and to the legion of Tab lovers who have embraced the brand for nearly six decades. If not for Tab, we wouldn’t have Diet Coke or Coke Zero Sugar. Tab did its job.”

- Other drinks Coke is discontinuing: Coca-Cola Life, Diet Coke Feisty Cherry, Odwalla (announced in July), Zico Coconut Water, Kuat (Brazil) and Vegitabeta (Japan).

Did anyone in your family drink Tab? I was told it was my grandmother's favorite drink in the 80s
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helyanwe89

October 17 2020, 22:14:36 UTC 3 months ago

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I have never had Tab before. I never liked diet soda though.

andisprohi

October 18 2020, 01:25:26 UTC 3 months ago

Diet sodas taste like cigarettes.

crimps4

October 18 2020, 00:32:24 UTC 3 months ago

Oh no, my aunt is going to have to stock up, she LOVES Tab. LOOOOOOVES it

October 18 2020, 01:16:55 UTC 3 months ago

Tab and Slimfast were go-to teacher drinks

erika92

October 18 2020, 02:33:41 UTC 3 months ago

I've never heard of this?? lmao

archersangel

October 18 2020, 04:35:00 UTC 3 months ago

I thought they disconnected Tab ages ago. I had one teacher in High School that talked about it all of the time. It was probably why he was on the thinner side.