Kraft has removed social media posts after receiving intense backlash for their most recent online campaign.
Kraft Mac & Cheese initially launched the campaign last Tuesday (Oct. 6) – National Noodle Day – as a way for its customers to offer “love and comfort from a safe distance” by filling out a form at a specific Kraft webpage, or responding to the brand on Twitter, in order to arrange for a free delivery of Kraft Mac & Cheese for family members or friends, courtesy of the brand.
Shortly after the risqué campaign was announced, however, it was met with intense criticism from parents and other users (including QAnon believers), who accused the company of “sexualized mac 'n' cheese,” according to BuzzFeed News.
The campaign also featured a video with former SNL cast member Vanessa Bayer. “In these strange times, people are in need of extra comfort. That’s why it’s always a nice gesture to send noods so they know you”re thinking of them,” Bayer says in the since-deleted video. “To be clear, I’m not advocating you send nudes to anyone. Send noods, not nudes.“
[Watch That Video Here]
Customers however did not find it funny, saying it was “inappropriate” due to Kraft being a family brand. Many even threatened to take their business elsewhere. “This is not okay. Don’t you realize that a huge portion of the people who actually eat your mac n’ cheese are children?!” one commenter wrote. “Please delete this!! Unacceptable! Switching over to Annie’s organics.”
Others in the comments used this opportunity to support their wild conspiracies about mass child trafficking happening in secret by the so-called deep state, a false narrative adopted by those who follow the QAnon collective delusion.
Kraft Heinz's jokey "send noods" campaign quickly spiraled after angry moms complained the company "sexualized mac and cheese" https://t.co/Tbw19QvAmH— BuzzFeed News (@BuzzFeedNews) October 12, 2020
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