The pandemic is bringing us back down to earth—working from home, adopting wholesome hobbies, and considering health more. This downsizing is being mirrored in new kinds of social media accounts getting popular. Selfies are getting replaced by earthy plant roots. Enter the “plant influencer.”
One of them, Craig Miller-Randle recently reached 150,000 followers on Instagram from just 20,000 followers at the beginning of the year, crediting his popularity to mingling of both plants and interior design, showing how stylish an apartment can look.
Benny Alcaraz has also been chronicling his indoor jungle, clocking up nearly 45,000 followers. Starting as a travel photography feed, it quickly turned plant-based when he found “plant friends who reassured [him] that spending $500 on a plant was totally justifiable.”
Benny noticed a recent surge in followers after sharing his plant practices. He believes these times made people flock to a new hobby to find a sense of comfort.
The mental benefits of plants is also rooted in our reciprocal relationship with them, with Sydney’s Royal Botanic Garden seeing a dramatic increase in visitors since the pandemic hit, with 30% domestic surge.
Our inherent love of nature is growing awareness of environmental conservation. People are pulling photos from Pinterest or the Internet and say ‘I want that plant’. It’s definitely seen as cool to have plants now, with many Instagram influencers having an exorbitant amount of plants with a rainforest look in their houses, since no one really had this kind of time to be in their space. And also treating it like an office space. People are taking it as an avenue for therapy or creativity to make their homes as liveable as possible and seeking the latest trends in the gardening world.