VOCE VIVA: My voice, my strength.— Valentino (@MaisonValentino) September 17, 2020
A symbol of individuality and force, @ladygaga is the face of #Valentino’s newest fragrance VOCE VIVA. https://t.co/DgW1rOZKLU#ValentinoVoceViva pic.twitter.com/518STeME0y
Two months after being confirmed as the new face of Valentino Beauty, Lady Gaga's first campaign for the brand's latest fragrance VOCE VIVA has been unveiled.
Wearing minimal makeup and a signature Valentino gown, the fashion icon can be seen wandering a forest and singing a stripped down version of Chromatica deep cut "Sine from Above" in a "short film" shot by Hollywood "bad kid" Harmony Korine in Los Angeles earlier this year. For the print ad (above), Gaga posed for legendary duo Inez and Vinoodh.
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