To celebrate 16 years of Paramount’s popular and timeless teen comedy “Mean Girls,” Pillsbury Toaster Strudel is getting a makeover with the launch of its limited-edition “Mean Girls Toaster Strudel.” Each package comes with pink icing because, duh! Perfect for eating on Wednesday mornings.
Pillsbury will also launch “The Most Fetch! Toaster Strudel Icing Sweepstakes” which will grant three grand prize winners a personalized video message from Lacey Chabert, one year’s worth of Pillsbury Toaster Strudel, and Mean Girls merch! So fetch.
“We’re thrilled to bring this limited-edition Mean Girls product and sweepstakes to fans everywhere, especially for all the not-so-regular, but cool moms out there,” said Keavy O’Malley Keyes, senior brand experience planner at General Mills. “For years, we’ve enjoyed seeing the art fans have made using Toaster Strudel icing and can’t wait to see the fun designs they come up with using our new Mean Girls-inspired pink icing.”
To enter the sweepstakes, participants must take a photo of their “most fetch” Pillsbury Toaster Strudel icing design using the limited-edition pink icing. Riveting. Then, post the photo on Instagram or Twitter and include #FetchSweepstakes and @ToasterStrudel in the caption. People may also enter without a purchase by sharing a photo of the packaging to Twitter. Entries are open now through September 20th.
The limited-edition Mean Girls Pillsbury Toaster Strudel can be found at your local grocer nationwide in 6-count Strawberry and 6-count Cream Cheese & Strawberry for a suggested retail price of $2.58.
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