An Impossible burger tastes like meat and bleeds like meat, but it’s actually made out of plants. The burger wasn’t created for vegans or vegetarians. Impossible Foods, valued at about $4 billion, is trying to win over all the meat-lovers of the world, to replace the estimated $1.4 trillion global animal meat industry due to its contributions to climate change. Here’s how the company turned a plant-based burger into a foodie sensation and the challenges it faces trying to win over the most loyal of meat-eaters.
Have you had a plant-based burger?