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The Rise of Impossible: How Impossible Foods Turned A Plant-Based Burger Into A $4 Billion Brand




An Impossible burger tastes like meat and bleeds like meat, but it’s actually made out of plants. The burger wasn’t created for vegans or vegetarians. Impossible Foods, valued at about $4 billion, is trying to win over all the meat-lovers of the world, to replace the estimated $1.4 trillion global animal meat industry due to its contributions to climate change. Here’s how the company turned a plant-based burger into a foodie sensation and the challenges it faces trying to win over the most loyal of meat-eaters.

Have you had a plant-based burger?



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Tags: food / food industry, web series / youtube
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