Here's what you need to know about Instagram's Reels, which allows users to create and share 15-second clips, like TikTok. https://t.co/u4999rf0th— CNBC (@CNBC) August 5, 2020
Instagram launched its short-form video feature, Reels, broadly on Wednesday, in an effort to compete with TikTok.
It can be found within Instagram itself by selecting "Reels" at the bottom of the camera. Allows users to create 15-second clips and share them publicly or with friends.
Editing software operates like TikTok. Overlaying audio, augmented reality effects and video clips.
Reels was launched in Brazil last November, it's now available in the U.S. and several other markets.
Instagram is swooping in at a vulnerable time for its largest competitor. Trump administration set its eyes on TikTok, with risk of being banned over national security concerns.
Microsoft has emerged as the leading candidate to take over TikTok.
Will you be acting a fool on Instagram too, ONTD?