Congratulations to @taylorswift13 and her marvelous work on #folklore - which has officially broken the record for most day-one streams of an album on @Spotify with 80.6 million streams!🎵🎙️— GuinnessWorldRecords (@GWR) July 29, 2020
Check out which other accolades her 8th album has achieved🌟https://t.co/rC6BKIhMv0
Taylor Swift's new album folklore achieved the most day-one streams of an album on Spotify (female) after being streamed 80.6 million times. The album also set a new 24-hour streaming record on Apple Music with 35.47 million streams. In the US, on-demand audio streams exceeded 72 million in the first 24 hours, breaking a record previously set by Ariana Grande’s 2019 album thank u, next which stood at 55.9 million.