The era of YouTube celebrities might be dying, but the era of TikTok stars is rising. Several popular TikTok "stars" have signed major deals with entertainment and makeup brands.
Charli D'Amelio, 16, who is the most-followed person on TikTok with more than 73 million followers, just signed a branding deal with Morphe to create a makeup line with her sister Dixie, 19. The entire D'Amelio family will also star in an upcoming reality show.
Addison Rae, 19, who has 33 million followers on TikTok, announced an exclusive deal with Spotify to host a podcast.
YouTubers or TikTokkers, ONTD?