I live, I die, I live again (sandstorm) wrote in ohnotheydidnt,
I live, I die, I live again
sandstorm
ohnotheydidnt

Universal, AMC Theatres Forge Deal Allowing Theatrical Releases to Debut on Premium VOD Early



The war started by "Trolls World Tour" has come to a peaceful resolution.


Universal and AMC has signed a multi-year deal that allows Universal's non-tentpole films to be on premium VOD within 3 weeks of its theatrical release.

If a movie participates in the deal, you can rent it at home for 20$ within 3 weeks. Lower rental fees kick in after the theatrical release is 3 monts old. If the movie does better theatrically than expected, Universal can wait to put it on the small screen.
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Universal praised the viability of the big screen and AMC hailing the decision as a sign of its willingness to innovate.

src

Tags: film, universal / universal studios
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