Run The Jewels has a collaboration with the sister brand of COOKIES, LEMONADE, a “sativa-focused cannabis collection.”
Ooh La La is the first branded strain named after RTJ’s single which includes blunts, extracts, vapes & pre-rolls.
Berner, the entrepreneur behind COOKIES, is a longtime friend of theirs.
El-P.:” We have huge respect for Berner and what he's accomplished and we fucking love weed so this is very exciting for us."
Berner: "Killer Mike & El-P are legit cannabis enthusiasts—every time I see Mike, we get high together. Him and I go back more than a decade, and I've always felt we could open a new dimension in cannabis... After working with him on The White Album (2011), I knew we'd have to collaborate again. I have a lot of respect for RTJ's work ethic. Creating the RUN THE JEWELS brand is a natural progression."