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ohnotheydidnt

Updated survey: Majority of Americans unlikely to return to movie theaters in 2020

As coronavirus surges across the country with no drop in sight, updated numbers from THR and Morning Consult's theater attending survey show awful numbers for movie theaters as they are currently set to reopen at the end of the month:

15% say they will go back within a week of reopening, 18% within two weeks, and 26% within a month. But the real alarming numbers: 55% say they are unlikely to return at any time the rest of the year, with 37% saying "very unlikely."

This comes after a report from Deadline that movie studios are getting increasingly more nervous about their August and September release calendars and will be reviewing them next week. Maybe this time they'll rework their entire schedules and not just push back films every two weeks and hope for the best.

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Tags: covid-19, film
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