Popular Skincare Youtuber Susan Yara just reveled that she is the founder of Naturium, a new skincare brand
Problem is she has been promoting the brand's products for weeks without disclosing it
In a previous video she said she got a PR package (from herself?) and praised Naturium's Vitamin C serum while talking shit about The Ordinary
another r/SkincareAddiction post:
I’m currently watching her “4 Affordable Vitamin C Serums I Recommend” video that she posted a month ago and she’s definitely referring to the Naturium line as though it is a brand she found while researching. She says a ton of misleading things, such as:
- referring to the product as “this is their vitamin c serum” (when In reality she should say this is “my” serum)
-she says that the Naturium brand “also has another vitamin c serum that mixes ingredients like salicylic acid and retinol and I’m very curious about that” — why would she talk as if she wasn’t one of the masterminds behind the product?
-she says that she’s “actually surprised that [the product] is only $20” — like whattt? It’s YOUR product? How are you surprised at the price???
This all seems super unethical and disingenuous to me.
Disappointed that Susan Yara is only announcing now that she is the founder and owner of Naturium. It's one thing to be in the background and then do an epic mic-drop, but to say you "discovered" the brand through a PR mailer AND give an affiliate code??https://t.co/EMRPpPzQTQ— Jayne💅🏼🧖♀️ (@CosmeticProof) June 22, 2020
susan yara is getting DRAGGED for hyping up this “new skincare brand that sent her a PR package” and then revealed 4 months later it was actually her brand.— lily (@lilyanx3) June 22, 2020
Skincare Community is outraged today after @susanyara, beauty youtuber announced that the brand she had been promoting actually is belongs to her. @NaturiumSkin She had been promoting the brand for months and didn’t disclose “transparency” which she speaks about all the time. pic.twitter.com/98j3PYm7QW— Mantombi Makhubela (@Mantombiii) June 22, 2020
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