The founder and CEO of the company that makes Bratz and LOL Surprise dolls, Isaac Larian, ranted against Amina Mucciolo, influencer who accused the company of copying her image.
The company denies the alleged theft, and that they copied her looks to base a doll off.
Mucciolo, used Instagram account to promote her party decor business, with a colorful style of rainbows and patterns.
In 2019, Mucciolo claims she received DMs from followers who asked "if I knew that LOL Surprise made me into a doll." When she checked out the photos of the doll, she said she was shocked. "The first thing I noticed was the exact replica of an aqua hairstyle with rainbow highlights, it was shocking because it was the result of my imagination, so it was disturbing to see something that came straight from my mind, to be duplicated on a toy that I had no part in creating."
According to the company, the doll in question, "Rainbow Raver," was released in June 2019. LOL Surprise responded on June 10, denying her allegations and saying the doll has been in development since September 2018. That's when Isaac Larian got involved. He fired off a series of attacks, calling her "a disgrace to black people and the BLM cause" and a "liar and coward." He has since deleted the attacks.
The defense of the company is that the creative team was inspired by trends in pop culture, designed after music festival fashions, respecting artistry and creativity but will tirelessly protect their intellectual property against any damaging behavior.