JUST IN: Quaker Oats is removing the name and image of Aunt Jemima from the brand in effort "to make progress toward racial equality." https://t.co/fzxik9pavg— NBC News (@NBCNews) June 17, 2020
The brand is owned by the Quaker Oats company and has been around for 130 years and features a Black woman named Aunt Jemima, who was originally dressed as a minstrel character.
VP of Quaker Foods North America released a statement saying: "We recognize Aunt Jemima’s origins are based on a racial stereotype, as we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."
The company intends on changing the name and image of the pancake mix entirely.