Quibi feels like, and in a way is, a parody of a content provider. In a parallel universe, Quibi isn’t an actual thing you can spend money on, it’s the show-within-a-show of a TV sitcom. The idea of ‘quick bites’ (or as their marketing insists on saying, ‘quibis’) for young people on the go, who are always on their darn phones, feels like a caricature of what an out-of-touch CEO would say. Yet here we are, living in a world where executives don’t realize that for millenials with busy schedules there is already a solution to longer content - the pause button.
How did we get to this point, where even in the midst of a global pandemic giving a lot of people tons of downtime, when streaming is more popular than ever, that Quibi can barely stay in the public consciousness? Join me for a story of Petty Assholes™ and failed gubernatorial elections, for $1.8 billion-dollar investments and no foresight, and for content so basic it hurts.
We must document Quibi because, a generation from now, no one will believe something this stupid ever existed.
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