I’ll be your favorite worst mistake. (stewie_e) wrote in ohnotheydidnt,
I’ll be your favorite worst mistake.

Land O' Lakes drops controversial Native American logo from its butter products

The Native American woman who has graced the packaging of Land O’Lakes butter, cheese and other products since the late 1920s has quietly disappeared. Known as Mia (the butter maiden), the woman was shown sitting in a serene landscape of lakes and woods holding butter. That landscape remains on the Minnesota-based company’s packaging, but Mia is nowhere to be found. On some packaging she is replaced by photos of Land O’Lakes member farmers.

“As Land O’Lakes looks toward our 100th anniversary, we’ve recognized we need packaging that reflects the foundation and heart of our company culture — and nothing does that better than our farmer-owners whose milk is used to produce Land O’Lakes’ dairy products,” Beth Ford, president and CEO of Land O’Lakes, said in a company statement released earlier this year.

As you can imagine, some people (you can imagine what kind of people) are upset and are vowing to stop buying the brand for “caving in” and being politically correct.

Sources: 1 | 2 | 3 | 4 | 5 | 6
Tags: food / food industry, race / racism
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