On April 2, Reese Witherspoon‘s fashion brand Draper James announced it would be giving away free dresses to teachers as a thank you for their work during the coronavirus pandemic.
Here is the original Instagram post:
Draper James is a new company, they have been around for about 5 years. They have a staff of 30 and the company only intended to give away 250 dresses.
However, more teachers applied than they anticipated.
Per the New York Times:
“The application form crashed almost immediately. Just days after the original Instagram post appeared, it had been viewed more than 400,000 times. Teachers were emailing one another and sharing it online.” After the application closed, they had over one million applications.
To apply, teachers had to fill out an online application. The application stated that “winners” would be notified with in a week and that they would send out dresses “while supplies lasts”
The teachers applied thought they were entering a giveaway and not a raffle. To apply, teachers had to share proof of their employment such as their school IDs or school emails.
Teachers who did not receive a free dress, received codes for 20-30% off Draper James dresses. Teachers began to express their frustration on social media.
Draper James did not respond to Page Six’s request for comment but they did announce that they donated to an organization that supplies teachers and students with school necessities.