-The Weeknd gave an interview with "Variety", where among other topics, he noted how how he felt his "House of Balloons' project had changed the face of pop music when he first heard Ushers song "Climax" for the first time.
-The Weeknd " I heard "Climax", that Usher song and I was like ,'Holy fxxk, that's a Weeknd song. It was very flattering, and I knew I was doing something right, but I was also got angry. But the older I got, I realized it's a good thing".
-The crafty xennial quickly launched the #ClimaxChallenge that had participants giving their best take on the song.