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CNBC Make It: “Why You Spend So Much Money At Trader Joe’s”




A trip to Trader Joe’s is an odyssey, with struggles, discovery and the spoils of victory: Its parking lots are notorious (“If you didn’t have a near death experience in a parking lot, did you even go to Trader Joe’s?” tweeted a customer), as are the long checkout lines that wind through the store’s crowded aisles. And you won’t find sales, coupons or loyalty cards. But Trader Joe’s shoppers inevitably leave with an exciting new snack addiction and a respectable bottle of wine for under $5. Here’s how the grocery chain remains successful.

Do you shop at Trader Joe’s?



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Tags: food / food industry, web series / youtube
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