“If you’ve ever called a .GIF a Jif®, we forgive you,” says GIPHY and Jif® peanut butter, who are teaming up to beat a dead horse and try to settle the great internet debate over how to pronounce GIF for National Peanut Butter Lover’s Day (March 1st). Limited edition jars are on sale at Amazon for $9.99 (lol, oh please) while supplies last.
“We’re teaming up with GIPHY to put a lid on this decade-long debate and prove there is only one Jif... it’s creamy, delicious peanut butter, not a looping picture you can send to make friends and family laugh,” said Rebecca Scheidler, Vice President, Marketing of Jif. “So spread the word like Jif on bread—Jif is peanut butter, GIFs are animations!”
“At GIPHY, we know there’s only one Jif and it’s peanut butter. If you’re looking for all the GIFs, there’s only one GIPHY,” said Alex Chung, founder and CEO of GIPHY. “If you’re a soft G, please visit Jif.com. If you’re a hard G, thank you, we know you’re right. Whether you like your Gs hard or soft, let’s all share some fun and let peanut butter unite us in saying GIF and eating Jif.”
Regardless of what anyone else thinks, we’re all “technically” wrong in the eyes of the creator of the GIF, Steve Wilhite. He declared in 2013 at the Webby Awards that the acronym “GIF” should be pronounced “Jif.”
We settled this years ago. https://t.co/kxs1kE2txh— The Webby Awards (@TheWebbyAwards) February 25, 2020
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