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How Kombucha Became A $500 Million Opportunity




It seems like kombucha, the fizzy fermented tea known for its probiotic properties, is having a moment: The U.S. market for the drink went from $152 million dollars in 2015 to $492 million dollars in 2019, according to research from Nielsen. Here's how kombucha went from a niche farmers' market beverage to a global phenomenon.

Poll #2099335 Kombucha Poll

ONTD, do you like Kombucha?

Yes.
104(45.0%)
No.
74(32.0%)
I have yet to try it.
53(22.9%)



Source
Tags: food / food industry
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